1.2: Different modes of Health Communication and communication ways used

Health Communication modes:                                                           

There are two main Health Communication modes:

Mass communication:

It is the message transmission to a wide public.

This is done in order to obtain the public support for the Programme set up to address a health problem. To access” public support”, community meetings are organized for stimulating community participation in the process of the problem solving.

The Mass Communication includes the following components: 

Social/ community mobilization / Sensitization campaign.

Interpersonal communication ( =  Individual to individual Communication or Communication through small groups):

Interpersonal Communication includes the following components:

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    - Counselling or individual  communication being  a  better form of Interpersonal Communication.

    - Health Communication session conducted at the Health Facility level.

    - Training of Health service providers on improvement of Health Communication session at the Health Center level and on the technique of counselling.

     Training also includes Seminars/Workshops/Conferences.

     -  Peer education done at the target groups level.  

-          Home visits.                                                      

 Communication ways  (Supports/Channels/Tools/Materials) used in the Health Communication :

  1. Ways used in Mass Communication:

- radio + spots

               - TV + spots

- newspapers  + journals

- books                                    

- exhibitions ( expositions )

- pamphlets ( dépliants )                              

- audio tapes and videos

- banners ( bandéroles )                                

               - traditional media

               - new social media ( based on computer literacy and Internet: Facebook-Tuitter-You Tube – Wasap - Skype )

- posters ( Affiches )

- stickers ( autocollants )

- brochures

- comic ( Bandes dessinées )

- novels photos

               - billboards ( panneaux publicitaires )  

            2. Ways used in Interpersonal Communication:

- Natural products

- Blackboard

- Flipchart

- Projector /LCD  projector

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- Boxes to images (Boîte à images )                                                                                 

- Role play

- Theatre

- The friends

- The family

- neighbours / relatives

- Health service providers

- Community Health Workers .

Thus, we can differentiate: