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EN80171: Orientation of Entrepreneurship and Innovation
Semester 1
This module provides learners with the foundational knowledge, practical skills, and attitudes required to become innovative entrepreneurs within agricultural and agribusiness sectors. It introduces key concepts of entrepreneurship and innovation while fostering an entrepreneurial mindset that emphasizes opportunity recognition, creativity, problem-solving, and value creation. Learners will develop the ability to identify and assess business opportunities, apply creative and innovative approaches to address real-world challenges, and design customer-centered solutions using design thinking principles. The module also explores risk management, learning from failure, communication, and sales skills that are essential for successful venture creation and business growth. By the end of the module, learners will be equipped to transform ideas into viable agribusiness opportunities and contribute to sustainable agricultural development.