Marketing Management

The purpose of this module is to enlighten students on the importance of marketing knowledge to the business survival. It informs students how technological changes in the recent years have impacted on both consumers' and companies' influence, thereby ushering in strategies by the later for customer satisfaction. It also emphasizes on the role of marketing mix elements as factors that determine the competitive edge of any business. It also equips students with the knowledge of strategies adopted in product development and  subsequent branding processes, pricing objectives, communication and distribution strategies.