Main content blocks
Section outline
-

Introduction
With so much information available on the World Wide Web, finding exactly what you need would be nearly impossible without search engines. This unit explains what search engines are, weighs up their benefits and drawbacks, and perhaps most usefully teaches you how to read and interpret every part of a search results page, so you can search more efficiently and evaluate what you find more critically.
Learning OutcomesBy the end of this unit, you should be able to:
1. Define a search engine and name several examples.
2. Explain at least three advantages and two disadvantages of using search engines.
3. Describe the procedure for deciphering (interpreting) a search results page.
4. Identify the different sections of a typical search results page, such as sponsored links, organic results, pagination, and disambiguation.-
Interactive notes UNIT 3 Mastering Web Searches: An Introduction to search engines and results
-
Background Colour
Font Face
Font Kerning
Font Size
Image Visibility
Letter Spacing
Line Height
Link Highlight
Text Alignment
Text Colour