Section: SESSION 3: OPPORTUNITIES FOR PROMOTING HEALTH IN THE MEDIA | Module 8: Health and communication:/INTRODUCTON TO MEDIA AND HEALTH (5 credits) | University of Rwanda

Section outline

Learning Outcome(s) addressed: c

By the end of this session, you be able to:

a) Identify opportunities for promoting health in the media
- Select activity Session 3 E-tivities for opportunities for promoting health in the media
  
  Session 3 E-tivities for opportunities for promoting health in the media Forum
  
  Students must
  
  Mark as done
  
  Purpose:
  
  Over to you
  
  Activity 3:1 Read article by E B Arkin: Opportunities for Improving the Nation's Health Through Collaboration with the Mass Media. Available from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1579999/
  
  Read commentary by Alan L. Otten. The Influence Of The Mass Media On Health Policy. https://www.healthaffairs.org/doi/pdf/10.1377/hlthaff.11.4.111
  
  Activity 3.2 read through PPP example 2 given identify a public health problem and try to solve it by applying all the process laid below.
  
  Step 1 – RESEARCH: Inquire
  
  Inquiry/Analysis Worksheet 1
  
  Analysis in action Worksheet 2
  
  Sample audience profile
  
  Design your strategy
  
  Use a theory to inform your strategy
  
  Develop & Test Messages/materials
  
  Combining art and science to create compelling health messages and inspire audiences to change/take action - The 7 C’s of Effective Health Communication
  
  As a group decide either to use a power point presentation of your Behavior Change Strategy or you may decide to use vidio skit. Whichever you decide to use, upload by ……….June 2020
  
  See demonstrations Video in resources file attached