Section outline
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Learning Outcome(s) addressed: b
By the end of this session, you be able to:
- Describe strategic communication approaches
- Explain the P-Process
- Identify and develop appropriate Social Behaviour Change Communication (BCC) – See sample videos
- Develop Health promotion and education, Behaviour Change Communication (BCC),Social Behaviour Change Communication (SBCC), Communication for Development (C4D) tools.
- All designed using the 7 C’s of Effective Health Communication
Read through ppp 2
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Students mustMark as done
Purpose: This is session enables have the necessary skills to identify approaches needed to promote health in the media, and develop partnerships with the media as strategic allies
Over you:
Activity 2.1: Having read through reading materials and PPP2 about the approaches to promote health in the media, identify appropriate approach for which setting. In your group forum, create a discussion topic and call it Activity 2.1. You may Post your proposed examples of an approach by ………June 2020. Please remember to comment on examples of at least 2 peers to and improve yours if you deem necessary. Save your final improved work and keep it in your portfolio by ….. June 2020
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Students mustMark as done
The P-Process: Five Steps to Strategic Communication | Toolkits Available from:
Tools for Behavior Change Communication. http://etoolkits.dghs.gov.bd/toolkits/bangladesh-program-managers/tools-behavior-change-communication