Section outline

  • Learning Outcome(s) addressed: a

    By the end of this session, you be able to:

    a)      Define mass media

    b)      State the major approaches to promote health in the media

    c)      Explain why media in health

    d)     Discuss the theoretical context - Media theories  and  development theories which seek to use the media, and information as tools in the development process

    e)      Discuss the five era’s summarizing shifts in media and communication research

    f)       Explain the social ecological model of behavior change

    g)      Explain the media channels and Approaches used in health promotion

    • Purpose:

      Over to you:

      ACTIVITIES -

      Activity1. List the media channels you know?   Mention mass media channels that are most effective. Activity3. Give reasons why you regard the most effective. You may upload your responses on the group’s discussion forum. Name your discussion topic ‘Session 1 discussion forum (Activity 1.2)’ for your group.

      Each group member may comment on not less than two people’s work on the forum. You may improve your individual responses after reading through your peers work. Now you may post your final responses by ………June 2020  

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