BRIEF DESCRIPTION OF AIMS AND CONTENT
This module provides an overview of typography as an art and science. It covers the history of type, basic terminology, and principles of good typographic design. Students will learn about type classification, font anatomy, and how to choose appropriate typefaces for different design contexts.
The module covers the principles and techniques of type design. Students learn about letterform construction, spacing, kerning, and font production software. The history of type design is also explored, providing context for contemporary practices.
The module further examines how typefaces are selected to represent brands, the psychology of different fonts, and the impact of typography on brand recognition. Case studies of successful branding through typography are analysed.
This module is an introduction to the creation and presentation of visual representations using digital technologies. It involves the use of computer-generated graphics, images, or animations to convey information, ideas, or concepts in a visual format. The module further involves controlling various tools and software applications to transform data or concepts into visual statements that are easier to understand and interpret. It is often used to symbolize intricate data sets in a visual form to facilitate comprehension in any discipline.